Mitchell Bayer-Goldman Shares Small Business Marketing Tips That Won’t Break the Bank
Welcome to the Mitchell Bayer-Goldman blog. Mitchell Bayer-Goldman is a passionate entrepreneur with a proven track record in partnerships, marketing, data & finance. Here we share with you different small business marketing tips to help you get the results you want without breaking the bank. Read to find out more.
Marketing is expensive. There’s no getting around that fact. Undeniable fact number two: Marketing is also necessary. If you want your B2B business to grow, you absolutely need to invest in marketing it in some way. Word of mouth is great, after all, but it’s often not enough on its own. Even if it would be eventually, you need a lot of momentum and a lot of customers for word of mouth to be significant enough to be sending you the number of new customers that you need.
This poses a challenge for small businesses who are on a shoestring budget, which many are. It costs a lot to operate a business and because of the price tags and the overwhelming number of options that it involves, marketing is sometimes what ends up getting skipped.
The good news is, we’ve got the solution, and in this post, we’re going to take a look at different small business marketing tips to help you get the results you want without breaking the bank.
Always Carry Business Cards. Business cards give you a quick way to exchange information and they can lend some credibility and professionalism, too. You can meet potential clients, vendors, or even employees pretty much anywhere, so you want to be prepared. Business cards are one thing you can afford to invest in fully (don’t forget, they count as a business expense come tax time!)
Network. This ties in a lot with the business card strategy, but it works online and in person. Leverage your network for all it’s worth (without being obnoxious) and you’ll see much better results. Your network already knows and hopefully trusts you. Reaching out and letting them know that your business is open and what you can do for them is all that’s needed. This can be effective even if it’s a single Facebook post letting your friends know about your goods and services.
Offer Incentives for Referrals. Most small businesses don’t have the money to set up an expensive online referral system with custom links and tracking and automatic payouts. Instead, you can let your current clients know that if they send you a referral that turns into a customer, you’ll give them 10% off your next invoice.
Referrals from clients will give you warm, qualified leads. These leads will know what to expect from you and your clients won’t send them your way knowing they’d be a nightmare client or on too tight of a budget to be able to afford you.
Start Writing. Content marketing is mostly free (unless you outsource it). Your on-site blog should be updated consistently and regularly. Blog posts should have a goal in mind, like getting users to subscribe to your email list or get in touch with you to ask about a product or service mentioned in the post.
Email Marketing. All those emails you’ve managed to capture through blogging, social media contests and past purchases? Don’t just neglect them. Use email marketing campaigns to stay in touch with your audience, leads and customers both included.
Offer Giveaways, Discounts, or Trials. If you want to get new clients quickly, offering discounts, giveaways or free trials to leads is a great way to drive some conversions. This presents a low-risk, high-reward situation for them, where they have everything to gain and nothing to lose.
What do you think? Which strategies have you used for your small business’s marketing campaigns? Anything to add? Drop your thoughts and questions in the comments below!
Mitchell Bayer Goldman is a corporate businessman at the age of 16. Three years in and the company already has over 100,000 customers and 300 partners. Read more information about Mitchell Bayer-Goldman online. Follow him on the Mitchell Bayer-Goldman Pinterest page for more amazing business tips. Read the Mitchell Bayer-Goldman news here.